When athletes fall from grace, they face several options. Most of them include apologies, but where they go from there can differ. WGLT's Willis Kern has more with Illinois State University Professor of Communication Joe Blaney, who has co-edited a book on image restoration for sports figures.
Blaney talks about the NHL's image problems in the wake of not one but two lock-outs.
Blaney and John Twork with ISU Athletic Media Relations studied contrition and corrective action.
Watch soccer player Elizabeth Lambert's on-field indiscretions.
Get your copy of Repairing the Athlete's Image: Studies in Sports Image Restoration
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