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Bumpy road ahead for Mitsubishi North America

Fri, 23 Nov 2012 08:31:08 CST
By: Charlie Schlenker

Bumpy road ahead for Mitsubishi North America  An auto industry analyst says the clock is ticking on a limited amount of time Mitsubishi has to develop new product that could restore sales and shrinking market share in North America. Paul Eisenstein of the detroit bureau dot com says three years is too long for the company that has an assembly plant in Normal.

"If, if within a year or two we start to see some stuff that really does stand out, I think that that may be a good sign. But this is an industry were even, even the best makers have to keep pushing the envelope"
There has been little publicity about potential new vehicles from Mitsubishi in mainstream segments. Eisenstein says that does not mean there is nothing in the pipeline. He says Mitsubishi has always been somewhat secretive about its new efforts. Eisenstein says Mitsubishi will also need standout marketing once new products DO arrive. He says that's tougher than it sounds because auto industry spot saturation in the US and Canada has come to resemble election season campaign ads.

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