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Uptown Normal architect says green business is good business

Tue, 04 Sep 2012 04:43:24 CDT
By: Lee Strubinger


The master mind behind Uptown Normal's renovation is making the case for energy sustainability as good business. Doug Farr--of Farr Associates--says there's a strong business case for going green. Farr says green business should not be practiced on the margins. He says shifting to sustainable business practices is a conversation the entire state of Illinois must have...



Farr says dissent to green business often frame the issue as a march of big government and regulations. Farr will participate in panel discussions at the Illinois Green Business Summit in Champaign this weekend. He says some procedures to certify high performance energy efficient building's are currently illegal. He says he hopes the discussion will help change that.

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