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BN public transit unveils new name, logo

Tue, 22 May 2012 19:14:18 CDT
By: Willis Kern

BN public transit unveils new name, logo By August, the Bloomington-Normal Public Transit system will have a new identity. System manager Andrew Johnson says the new name, Connect Transit, will be accompanied by a new logo and color scheme. Transit board members approved the change, which Johnson says defines the value of the transit system's service.


"We are a service that connects the community. From one end to the other, people can get where they need to go. And at the same time, we connect Bloomington and Normal as well. We are a government service that Bloomington and Normal jointly administer."

Johnson says the name accurately reflects the system's mission, as does the new logo which consists of two green narrowly disconnected "swoosh" symbols that almost form a circle in motion.

"It signifies the two communities, Bloomington and Normal. They're moving together, they're moving in lock step on the transit system but they're not quite you know linked together. They're connected that way."

The main color is green with white and blue included. Johnson says the first step in transitioning the identity will be to lock in a website URL. He says the cost of the move is about $40,000 and he hopes new signs and bus driver uniforms will be ready by the beginning of the fall college semester in mid-August.


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