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Mitsubishi not yet positioned to take advantage of auto industry sales gains

Tue, 03 Apr 2012 17:38:39 CDT
By: Charlie Schlenker

Demand for small cars, low interest rates, and unseasonably warm weather helped the auto industry in March enjoy its best monthly performance in almost four years. But, Mitsubishi is not sharing in much of the bounty as it retools and prepares for new model introductions. GM says its U.S.sales rose 12%, while Chrysler Group sales jumped 34%. Mitsubishi sales dropped 5% for the month although the company with an assembly plant in Normal does say its Outlander Sport Crossover Utility Vehicle sold a record 4.6% more units than the previous high set last July. Outlander Sport sales were up more than 17% for the month. The company will unveil the new Outlander sport at the New York Auto Show this weekend. That will be made in Normal starting in July. The other model the company is pinning its hopes on is the all electric "I" car which was introduced in nine more states last month. It will be available nationwide by summer.

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