The groups behind a new study on Illinois bicycle trails say they're used by hundreds of thousands of people a year. And Steve Buchtel of the trail advocacy group Trails for Illinois believes businesses located near those trails could be missing out on an opportunity.
The study by the trails group and the Rails-to-Trails Conservancy focused on six bike trails in the state in 2012. It found that more than 300,000 people use them each year. About one-third of all trail users spent money during their rides. The average was $30. But the main way people learned of the trails was word of mouth. Buchtel believes promotion could mean more economic opportunity.
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