The Coliseum in Bloomington will now be called the Grossinger Motors Arena. Facility manager VenuWorks has sold Grossinger Motors naming rights for the stadium. The $175,000 per year contract will last five years. Company owner Caroline Grossinger said she's excited.
"You know, investing in a facility is an enormous investment, but when we did that we did that with the thought that we're here to stay. We're here to build that community and the overall communities around us," said Grossinger.