Underwriter SpotlightHeartland Bank & TrustHeartland Bank & Trust is a locally owned bank, headquartered in Bloomington, with over 30 locations between Peoria and Champaign/Urbana. At the helm of Heartland's trust department is Don Wettstein. Don has been with the bank since its early days and has assembled a team of highly qualified professionals to help customers gain the chance to live their dreams by effective management of their financial resources. Specifically, they will help you plan and save for big goals like saving for college and retirement with a variety of tax-deferred savings options, including IRA's, mutual funds, and many others. As a locally owned and operated bank, Heartland's level of service surpasses that of many other larger financial institutions because Heartland's customers interface directly with the asset manager responsible for their account. This helps the bank have a better understanding of each client's specific goals risk tolerance, resulting in a plan that is perfectly matched to the customer's personality. To let Don and team take the work out of managing your assets, visit www.hbtbank.com or call (309) 662-4444.

Audience Profile

GLT's audience is composed of some the brightest, most affluent people in Central Illinois. Combine this with the fact that GLT's weekly audience size is competitive with most stations in the market, and the result is an audience that you can't afford not to reach!

GLT By The Numbers
Age	35-54	Our audience is mature and active, enjoying the arts, entertainment, travel and fine dining.
Household Income	$75,000-100,000	This figure is nearly double the national average, which means GLT listeners have the discretionary income to spend on finer things.
Education	70% have college degrees	GLT listeners are affluent and socially conscious. They stay in-tune with current events, styles and trends.
Marital Status	65% are married	GLT is enjoyed by many families. With one message, you can reach the parents and the kids.
Home Ownership	70% own homes	The GLT audience understands the importance of investing in their homes, and have the discretionary income to do so.
Employment	White Collar	Reach decision makers! 38% of our listeners are responsible for making business decisions!

For more information about corporate support for GLT, contact Aaron Wissmiller at 309-438-8955.

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Audience Profile