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Programming Sponsorship

Sponsorship on GLT is also referred to as underwriting. Underwriting is the term the FCC uses to identify announcements acknowledging public radio's supporters from the business community. These announcements are approximately 20 seconds long and can be purchased in a similar fashion to commercial spots on commercial radio

How does an Underwriting Announcement differ from a Commercial?

The intention of an underwriting announcement is similar to that of a commercial, however, because of our non-profit status, there are a few simple guidelines we must follow

  • No superlative comparative statements (e.g. the best, the cheapest, the most, etc.)
  • No price information (including “free”)
  • No call to action statements, which direct the audience: to call, to visit, to try, etc.

Although these guidelines sometimes present a challenge, we are nearly always able to get your message across to our audience in an manner that suits you and your business. Our Corporate Support Director will help guide you through this process. The following are examples of how current underwriters use their announcements on GLT.

To promote a particular product or service:

Support for GLT comes from The Garlic Press, downtown Normal 's independently owned kitchen store, featuring award-winning chocolates from B.T. McElrath and Newhaus from Belgium , handcrafted jewelry and toiletries from Thymes Limited and Burt's Bees. This is GLT.

Support for GLT comes from Dennison Ford, Toyota , BMW, featuring new and used cars, trucks, vans and sport utility vehicles and a “no appointment necessary” service department. Dennison Ford, Toyota, BMW – proud supporters of GLT, Illinois State University and the Bloomington-Normal community

Support for GLT comes from State Farm Insurance , providing insurance and financial services. This is GLT.

To promote an event:

Support for GLT comes from Illinois State University 's Braden Auditorium, presenting the Pulitzer Prize winning Broadway musical, Rent, Thursday, March 27 th at 8:00 pm. Tickets at 438-5444. This is GLT.

To promote increased listener support for the station:

Support for GLT comes from the people at Country Insurance and Financial Services who encourage you to support public broadcasting. This is GLT.

For more information about corporate support for GLT, contact Jeff Paxton at 309-438-8955.

Support Your Public Radio Station

"GLT attracts the type of audience that fits our marketing target. We feel confident that our COUNTRY brand awareness is increased as a result of our association with GLT."
-Randall Lorimor, COUNTRY Financial.


2014-04-28T13:02:41.003-05:00 2014
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