Naming rights for Bloomington's downtown coliseum are up for grabs. U.S. Cellular says it will not renew it's contract with the city owned indoor arena when the current agreement expires April 1st. The company says the biggest factor to not renewing the agreement is its lack of presence in Bloomington Normal. The cell phone provider has not had a store in the Twin Cities since 2012.
Terms of the current deal give U.S. Cellular naming rights for 10 years for $175,000 annually. It also gave the company approval of any management company and to back out of its sponsorship if Central Illinois Arena Management (CIAM) does not oversee the venue. On Monday, CIAM said it's no longer negotiating a contract with the city. That contract also expires April 1. CIAM has managed the coliseum since it opened in 2006.