For literally decades, we have proudly published our bi-monthly program guide as a way to keep you informed on everything GLT. Over those years, it has evolved from a one-color listing of our on-air program schedule to a 24-page full-color magazine that includes performer interviews and event information, bios of GLT staffers and Friends Council profiles, information on various weekly, annual, or one-time on-air programs and specials, and articles explaining the importance of Fund Drive and donor thank yous. The GLT Guide regularly spotlights business supporters and includes program schedules for our main channel plus all of our HD channels and online streams. Once a year we publish an Annual Report that lets you know that your public radio station continues to remain strong and vital to this community.
Over the years, this publication has become unique in our industry. A full-color print piece of this scope is just too expensive for most public radio stations to maintain and has only been possible for GLT through the continuous and extremely generous support of State Farm Insurance Company. Not only have they donated the time of one of their Creative Services professional designers, but they have covered the entire cost of printing – a substantial annual donation for which GLT is forever grateful. As State Farm’s philanthropic objectives have focused increasingly on educational and safety-oriented goals, the printing cost of the GLT Guide has become harder for them to justify.
We, in turn, have decided that the expense of printing the Guide is less important than maintaining our program services in a time of continuously increasing costs. Like you, we want to use more sustainable, “green” communication methods. We want to take more advantage of social media. For all of these strategic reasons, 2012 will be the last year GLT publishes the Guide in its current form.
We plan on keeping you informed through electronic communications (emails or e-newsletters) throughout the year and the occasional smaller print piece (post card or flier) to make sure you’re still kept in the know about all things GLT. Please help us provide you with the kind of information you’re looking for by filling out this survey.
Thank you for helping us make this transition - your input is always important to us.
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