Connect with GLT’s Influential, Affluent, and Curious Audience!
Your GLT sponsorship is not just good for the community; it’s also good business. GLT can help you grow your business by connecting you to Central Illinois’ best and brightest. Compared to the U.S Population as a whole, GLT and NPR listeners are…
- 98% more likely to have a household income of $200,000+
- 212% more likely to hold an advanced college degree
- 69% more likely to be the president of a company, and more than twice likely to work in top management
- 139% more likely to own at least $150,000 in investments
- 91% more likely to use a financial planner or CFP
- 117% more likely to have gone to live theater in the past year
- 152% more likely to have attended art galleries or shows in the past year
- 62% of NPR news listeners pay attention to the sponsorship announcement they hear on public radio
78% of NPR news listeners have made purchases or sought out business based off a sponsorship announcement.
70% of NPR news listeners say that their opinion of a business is more positive when they find out it supports public radio.
51% of NPR news listeners feel the businesses they hear in sponsorship announcements on public radio are more credible than those they hear in advertising on commercial radio stations.
Source: MRI Doublebase 2014 Base: Total U.S. Adults